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Beyond Translation: 3 Simple Ways to Reach Multicultural Audiences
Beyond Translation: 3 Simple Ways to Reach Multicultural Audiences
Wednesday 24th July 2pm (AEST) / 12pm (AWST)
Are you looking to deepen your connection with multicultural communities in Australia?
Do you want to move beyond translation and engage more effectively with diverse audiences?
Join us on Wednesday 24th July at 2pm AEST / 12pm AWST for an insightful, one-hour webinar designed for professionals in communications and community engagement roles within the government and not-for-profit sectors.
What You'll Learn:
Our webinar will equip you with three simple yet powerful strategies to enhance your multicultural engagement efforts.
Why Attend?
Expert Insights: Our keynote speakers, Costa Vasili, Founder and CEO of Ethnolink, alongside Rachael Adams, Head of Multicultural Communications, will share their extensive experience in multicultural communications.
Actionable Strategies: Learn practical methods to move beyond mere translation and truly resonate with multicultural audiences.
Engaging Content: Discover innovative ways to craft messages that connect on a cultural level.
Agenda:
1. Niching Down Beyond Language to Understand Your Audience: Delve into the importance of going beyond language differences to understand the cultural nuances, preferences, and behaviours of your audience. Learn how to gather and use cultural insights to inform your strategies.
2. Creating Culturally Resonant Creatives: Discover how to craft creative content that truly resonates with multicultural audiences. Learn the key elements that make content culturally relevant and effective.
3. Leveraging Multicultural Media: Explore the diverse landscape of multicultural media in Australia. Learn how to effectively utilise various multicultural media platforms to reach and engage your target audiences.
Q&A Session:
To wrap up the session, we will have a 15-minute Q&A segment. This is your chance to ask Costa any questions and gain personalised advice for your unique challenges.
Who Should Attend?
This webinar is perfect for anyone working in communications or community engagement within the government and not-for-profit sectors who wants to improve their outreach and impact.
Register Now:
This event is free to attend. Don't miss out on this opportunity to enhance your multicultural communication strategies and better serve your diverse community.
Register today and take a confident step forward in reaching and engaging with Australia's multicultural audiences.
Register for the webinar
*All registrants will receive a direct link to the webinar recording on Ethnolink Education after the session.
Our speakers
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Costa Vasili
Founder & CEO | Ethnolink
Costa Vasili is the founder and CEO of Ethnolink with 12+ years of experience in Australian language services and an established thought leader on multicultural communications strategies. He advises clients on multicultural communications strategy and ways in which organisations can better communicate with culturally diverse audiences.
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Rachael Adams
Head of Multicultural Communications | Ethnolink
Rachael is Ethnolink’s Head of Multicultural Communications, she works with clients to advise on best-practice for language selection and communicating with multicultural Australians. Rachael holds a Masters in Interpreting and Translation from Monash University and is a NAATI Certified French Translator.
About Ethnolink
Ethnolink helps organisations—government and not-for-profits in particular—to effectively communicate with Australia's multicultural communities. Boost engagement with our community connections, creative production, and translation services in any language. We're on a mission to connect Australia through language.
Since 2011, we've helped over 10,000+ organisations overcome multicultural communication and translation challenges by providing world-class language solutions. We are a team of specialist cultural advisors, NAATI certified translators, and experienced project managers, working tirelessly across Australia to help our clients communicate in over 150 languages.