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Cancer Screening

Effectively Engaging Multicultural Communities

Thursday 26 February 2026 | 2PM AEDT

How can cancer screening programs reach multicultural communities in ways that build understanding, trust, and participation across breast, lung, cervical and bowel cancer screening?

Join Ethnolink for a practical webinar drawing on many years of experience working across all major cancer screening programs in Australia. This session brings together insights from multicultural research, culturally adaptive communications, translation, in-language production, and community-led distribution and promotion.

Ethnolink has supported breast, lung, cervical and bowel cancer screening initiatives through culturally responsive campaign design, community consultation, in-language testing, and multilingual content delivery. This webinar draws directly from that work, sharing what works, what doesn’t, and why.

Grounded in real-world delivery, this session will unpack how cancer screening communications can be designed to resonate with multicultural audiences and support informed participation.

In this webinar, you’ll learn:

  • How multicultural communities engage with breast, lung, and bowel cancer screening programs
  • Key cultural, linguistic, and systemic barriers affecting screening participation
  • Why literal translation often leads to confusion or disengagement
  • How culturally adaptive messaging improves clarity, trust, and relevance
  • The role of multicultural research, community consultation, and in-language testing
  • Practical examples from cancer screening campaigns delivered across Australia
  • Plus, a live Q&A session

This event is free to attend. Register today.

Register Today

Our Speakers

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Costa Vasili

CEO and Founder of Ethnolink, Costa works regularly with government and private-sector clients to advise them on best practices in CALD engagement strategy. He is a thought leader in multicultural communications, with over ten years of experience in the translation and localization industry.
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About Ethnolink

Ethnolink is Australia’s largest multicultural communications and engagement agency. We help organisations reach multicultural and First Nations audiences. Our team provides expert research, strategy, creative, translation, media, and engagement services.

We work with over 900 government departments, not-for-profits, and businesses across Australia every year.

Learn a little more about Ethnolink

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