One of the most common questions we get asked at Ethnolink is:
“How do I know which languages to choose for my project?”
Choosing languages is a crucial first step in ensuring your message reaches and resonates with multicultural and First Nations communities. In this webinar, Ethnolink’s Head of Multicultural Communications, Rachael Adams, and Senior Account Manager & Indigenous Languages Advisor, Jake Salotti, will walk you through a clear, step-by-step approach to language selection.
How do you know which languages to prioritise when planning a project to communicate with multicultural and First Nations communities? And how can you make sure your decisions are backed by both data and cultural insight?
Join Rachael Adams, Head of Multicultural Communications, and Jake Salotti, Senior Account Manager & Indigenous Languages Advisor at Ethnolink, on Tuesday, 14 October at 2:00 PM AEDT for a one-hour webinar designed to demystify the process of language selection.
This session is designed for communications and marketing professionals, project officers, and professionals in government, not-for-profits, and creative agencies who want to ensure their messages reach the right audiences in the right languages.
What You'll Learn
This practical session will take you step by step through how to identify and select languages for your projects with confidence.
Why language selection matters – Understanding the impact of choosing the right (or wrong) languages for your audience.
Step-by-step framework – A clear approach to prioritising languages for First Nations and multicultural communities.
Balancing data and context – How to combine demographic data with community insight to make informed choices.
Real-world examples – Case studies showing how Ethnolink helps clients navigate language selection challenges.
Q&A session – We’ll finish with a 15-minute Q&A, giving you the chance to ask questions and apply the framework to your own projects.
This event is free to attend.
Ethnolink is Australia’s leading multicultural communications agency. We help organisations connect with diverse communities by providing expert translation services, cultural consultation, and inclusive messaging. Our team specialises in making information clear, accessible, and culturally appropriate, ensuring that messages resonate with people from all backgrounds.
Whether it’s translating important documents, advising on cultural nuances, or crafting campaigns that speak to diverse audiences, we are committed to helping organisations communicate effectively with First Nations and multicultural communities across Australia.