Creating Accessible Communications
for Multicultural Audiences with Low Literacy
Tuesday 15th October, 12pm AEDT
Are you looking to enhance your communication strategies to better reach multicultural audiences with low literacy levels?
Do you want to learn how to create accessible content that resonates with individuals who have varying levels of literacy in English or their native language?
Join us on Tuesday, 15th October, at 12pm AEDT for a comprehensive, one-hour webinar tailored for communications and marketing managers, project officers, and professionals in the Australian government, public sector, not-for-profit organisations, and creative agencies.
What You'll Learn
This webinar will provide you with the knowledge and tools needed to create accessible communications for multicultural audiences, particularly those who may have lower literacy levels due to interrupted education or migration experiences.
Why Attend?
Expert Insights: Ethnolink’s experts will share strategies for creating accessible and culturally relevant communications, drawing on examples tailored to multicultural communities.
Actionable Techniques: Learn practical methods for implementing accessible formats like Easy Read, audio-visual content, and Plain Language to ensure your messages are clear and inclusive.
Agenda
1. Understanding Literacy Challenges in Multicultural Communities: Gain insights into why certain migrant communities may experience lower literacy levels, both in English and their native language, due to factors such as interrupted education or migration circumstances.
2. Creating Accessible Content with Easy Read Formats: Explore how to use Easy Read formats, incorporating simple language and imagery, to make complex information more digestible for audiences with varying literacy levels.
3. Crafting Messages in Plain Language: Discover techniques for simplifying your language without losing essential meaning, making your communications more accessible to a wider audience.
4. Leveraging Audio-Visual Formats for Greater Accessibility: Learn how to create engaging audio-visual content that can aid understanding and accessibility for those who may struggle with written text.
5. Case Studies: Review successful case studies showcasing how accessible communication strategies have made a positive impact on multicultural communities.
Q&A Session
To wrap up the session, we will have a 15-minute Q&A segment. This is your opportunity to ask questions and gain personalised advice for your unique challenges.
Who Should Attend?
This webinar is perfect for communications and marketing managers, project officers, and professionals in government and public sector roles, not-for-profit organisations, and creative agencies who aim to create more accessible and inclusive communication strategies for multicultural audiences.
Register Now
This event is free to attend. Don't miss out on this valuable opportunity to enhance your strategies for creating effective, accessible communications for multicultural communities.
Register for the webinar
*All registrants will receive a direct link to the webinar recording on Ethnolink Education after the session.
Our speakers
Costa Vasili
Founder & CEO
Costa Vasili is the founder and CEO of Ethnolink with 12+ years of experience in Australian language services and an established thought leader on multicultural communications strategies. He advises clients on multicultural communications strategy and ways in which organisations can better communicate with culturally diverse audiences.
Cloé Bru
Head of Account Management
Cloé Bru is Ethnolink's Head of Account Management. Born in France, Cloé has always been passionate about languages, learning English and Spanish on her own through song lyrics. Cloé is a NAATI-Certified French translator and interpreter, and she now leads Ethnolink’s account management team.