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Multicultural Research

A Best Practice Guide

Tuesday 25 November 2025 | 2PM AEDT

How can researchers, communicators, and policymakers ensure their work genuinely reflect the voices of Australia’s multicultural communities?

Join Rachael Adams, Head of Multicultural Communications at Ethnolink, and Monica Greenwood, a researcher with over 25 years of experience, for a practical session designed to demystify multicultural research. Together, they’ll share proven strategies, case studies, and real-world lessons from Ethnolink’s newly ISO-certified multicultural research practice.

Drawing on their extensive experience in inclusive research and communications, this session will unpack what best practice looks like — and how to get it right.

In this webinar, you’ll learn:

  • What multicultural research is — and why it matters
  • Different research methods and their pros and cons
  • How to effectively facilitate research in-language
  • Common challenges in multicultural research
  • Real-world case studies showcasing effective multicultural research in action
  • Plus, a live Q&A session with Rachael and Monica

This event is free to attend. Register today.

Register Today

Our Speakers

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Rachael Adams

Rachael Adams is the Head of Multicultural Communications at Ethnolink as well as a NAATI-Certified Translator and member of The Research Society. She leads multicultural research, strategy and campaign delivery for government and not-for-profit clients, with deep expertise in intercultural communication and large-scale public sector communication campaigns.
Monica Greenwood

Monica Greenwood

Monica has over 25 years' experience working in  communications research, deploying a range of methodological research approaches to tackle different communications challenges. She is a full member of The Research Society, is certified as a Qualified Professional Research (QPR) and a member of the Engagement Institute.

She has a keen understanding of the challenges in researching multicultural audiences and the nuances required to ensure the voices of diverse communities, including First Nations people, are accurately represented.

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About Ethnolink

Ethnolink is Australia’s largest multicultural communications and engagement agency. We help organisations reach multicultural and First Nations audiences. Our team provides expert research, strategy, creative, translation, media, and engagement services.

We work with over 900 government departments, not-for-profits, and businesses across Australia every year.

Learn a little more about Ethnolink

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